HIRING SALES & MARKETING MANAGER FOR THE LEADING BUSINESS CLASS 5 STAR HOTEL. The Sales & Marketing Manager is responsible for developing and executing strategic sales and marketing initiatives to maximize revenue, increase market share, and enhance brand visibility. The role focuses on driving room sales, banquet and event business, food & beverage revenue, corporate partnerships, travel trade relationships, and digital marketing while ensuring exceptional guest satisfaction and achieving organizational revenue goals.HIRING SALES & MARKETING MANAGER FOR THE LEADING BUSINESS CLASS 5 STAR HOTEL.

Key Responsibilities

Sales Strategy & Business Development

• Develop and implement annual sales and marketing plans aligned with business objectives.
• Identify new business opportunities to increase occupancy and revenue.
• Generate room, banquet, conference, wedding, and corporate business.
• Build and maintain strong relationships with corporate clients, travel agents, tour operators, OTAs, event planners, and government organizations.
• Conduct regular sales calls, client meetings, presentations, and property visits.
• Negotiate corporate contracts, rates, and commercial agreements.
• Monitor market trends and competitor activities to identify growth opportunities.

Revenue Generation

• Achieve monthly, quarterly, and annual revenue targets.
• Maximize room occupancy, ADR (Average Daily Rate), and RevPAR (Revenue per Available Room).
• Increase revenue from food & beverage outlets, events, banquets, spa, and other hotel services.
• Develop promotional campaigns during low-demand periods to improve occupancy.

Marketing & Brand Management

• Plan and execute integrated marketing campaigns across digital and traditional channels.
• Enhance brand awareness through innovative marketing initiatives.
• Coordinate advertising, promotions, sponsorships, exhibitions, and public relations activities.
• Manage social media campaigns, email marketing, and website content in collaboration with the marketing team or agency.
• Ensure brand consistency across all marketing materials and communication channels.

Digital Marketing

• Oversee digital marketing strategies including SEO, SEM, social media, online advertising, and content marketing.
• Monitor online reputation and guest reviews across hospitality platforms.
• Optimize online presence to increase direct bookings and lead generation.
• Analyze website traffic, campaign performance, and digital marketing ROI.

Customer Relationship Management

• Maintain long-term relationships with key corporate accounts and repeat guests.
• Handle VIP clients and strategic business partners.
• Ensure prompt resolution of customer concerns related to sales commitments.
• Develop customer loyalty and retention initiatives.

Market Research & Analysis

• Conduct market research to identify customer preferences and emerging trends.
• Analyze competitor pricing, promotions, and market positioning.
• Prepare sales forecasts and market intelligence reports.
• Recommend pricing and promotional strategies to maximize profitability.

Team Leadership

• Lead, mentor, and motivate the Sales & Marketing team.
• Allocate sales territories and performance targets.
• Conduct regular sales meetings and performance reviews.
• Identify training and development needs of team members.

Budget & Reporting

• Prepare annual sales and marketing budgets.
• Monitor departmental expenditure and optimize marketing ROI.
• Prepare daily, weekly, and monthly sales reports.
• Present performance analysis and recommendations to senior management.

Cross-Functional Coordination

• Work closely with Front Office, Reservations, Revenue Management, Operations, Housekeeping, Food & Beverage, and Finance departments to ensure seamless guest experiences.
• Coordinate with event teams for conferences, weddings, and special events.
• Support new product launches, seasonal offers, and promotional packages.

Qualifications

• Bachelor’s Degree in Business Administration, Marketing, Hospitality Management, or a related field.
• MBA in Marketing or Hospitality Management is preferred.

Experience

• 6–10 years of experience in sales and marketing within the hospitality industry.
• Minimum 3–5 years in a managerial role.
• Experience in hotels, resorts, luxury hospitality, or restaurant groups is highly preferred.

Technical Skills

• Hotel PMS (Opera, IDS, or similar)
• CRM Software
• Microsoft Office Suite (Excel, Word, PowerPoint)
• Digital Marketing Tools
• Google Analytics
• Social Media Management Platforms
• OTA Extranet Management
• Revenue Management Systems

Core Competencies

• Strategic Sales Planning
• Business Development
• Revenue Management
• Corporate Sales
• Banquet & Event Sales
• Digital Marketing
• Brand Management
• Customer Relationship Management
• Market Research & Competitive Analysis
• Negotiation & Influencing Skills
• Leadership & Team Development
• Financial & Commercial Acumen
• Communication & Presentation Skills
• Problem-Solving & Decision-Making
• Time Management & Organizational Skills

Key Performance Indicators (KPIs)

• Achievement of monthly and annual sales targets.
• Occupancy percentage.
• ADR (Average Daily Rate).
• RevPAR (Revenue per Available Room).
• Banquet and event revenue growth.
• Food & Beverage revenue growth.
• Corporate account acquisition and retention.
• Direct booking conversion rate.
• Marketing campaign ROI.
• Website traffic and lead generation.
• Customer satisfaction and guest review scores.
• Team productivity and sales performance.